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In 2021 Counteri launched a business opportunity to champion hard working and driven people just like you,, who wanted to become their own boss. Franchising offered the structure, processes, support and scalability, and it has served our franchisee’s well over the past few years. And like all trailblazers, we’ve learned a lot over the years, these lessons led us to the decision to transition to a royalty free licensed dealership model. Read more to understand all the ways these changes benefit you and your bottomline.
Inherently, franchising causes a psychological tug-o-war, as franchisees are required to meet performance standards, report revenue, abide by policies, and only work within their designated territories; these factors can lead to franchisee’s feeling like there are so many rules and restrictions. In many cases, some franchisees may feel the franchisor is more like “big brother” instead of an ali, in their corner.
You may be scratching your head and wondering how we will be profitable if we do not charge royalties to our distributors. It's easy when E2U, our sister company, is an International epoxy manufacturer and a respected innovator in the epoxy industry. We are not only your business partner, we are also your epoxy and materials supplier. As a dealer you are required to invest a minimum annual purchase of epoxy of $24,000 of epoxy, which can produce approximately $24,000 in monthly revenue and is a very realistic amount to support a Counteri dealer.
Royalty Free, Say What?
You may be scratching your head and wondering how we will be profitable if we do not charge royalties to our distributors. It's easy when E2U, our sister company, is an International epoxy manufacturer and a respected innovator in the epoxy industry. We are not only your business partner, we are also your epoxy and materials supplier. As a dealer you are required to invest a minimum annual purchase of epoxy of $24,000 of epoxy, which can produce approximately $24,000 in monthly revenue and is a very realistic amount to support a Counteri dealer.
Now that Counteri is a royalty free company, you can happily accept as many cash paying jobs as you want, and enjoy more money that will go right to your bottom line!
All of our dealers are guaranteed a service area with a population of 500,000, but we also champion healthy competition, and our dealers embrace our philosophy. You are encouraged to provide services in unowned territories, and if you receive a referral or have a friend or family member in an owned territory then you are encouraged to ethically grow your business while respecting your fellow dealers.
